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De Tijd and L'Echo, The Mediafin newspapers and websites have had a great year. In 2008, the newspapers sold an average of 55,149 copies per day, an increase by 0.2%. Both newspapers thus contradict the national newspaper market, which decreased by 1.4 %. The business websites Tijd.be and Lecho.be have experienced explosive growth. In the 4th quarter of 2008, they saw an average of 183,221 unique visitors per day. This is an increase of 102,000 visitors over the course of one year, so more than double (+125%). With these growth figures, the Mediafin websites surpass the market trend (+28%) by far. |
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Reasons for the growth of the Mediafin newspapers and websites:
- Launch of luxury magazine Sabato, March 2008
- Multimedia strategy, editorial "web first" policy
- Substantial renewal of websites and launch of mobile
- Launch of the personal finance websites netto.be | monargent.be, September 2008
- Powerful image campaign, autumn 2008
- The reference for information on business and finance
Kind regards,
Filip Vandenberghe
sales manager international
+32 (0)2 422 05 13
fillip.vandenberghe@trustmedia.be
* Multimedia reach of De Tijd | L'Echo, newspapers + websites, source: Newsbrand Qualifier 2008, crossmedia study newspaper sector (TNS)
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